The circle, zurich, switzerland
Thursday, 11:05 am

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Most consultancies manage your project. We protect your investment in it. goo collective is a senior-led practice bringing commercial, contractual and delivery expertise to complex office environments - shaped by 30 years on every side of the industry.

Named after a design movement that rejected convention.
Built to do the same.

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[ about ]

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Most advisors in this market have watched projects from the outside. goo collective was built by someone who has operated on every side of it.

As a claims consultant on billion-pound contracts, as managing partner of a leading design and build firm, and as the CEO who scaled and sold a business to private equity for $320m - our founder has the commercial depth and lived experience to protect your interests where it matters most.

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Modern office with large windows, people working on computers, and a person lying on a sofa with a dog.
Interior of a modern room with a round black dining table, black chairs with woven seats, a tall wood partition, cream curtains, a person talking on the phone, a large window, a floral vase, and a round ceiling light. 
[ Services ]

Expertise

Modern office lounge with a light gray sofa, a black side table with a marble tray, a coffee table with magazines, a wall-mounted TV, and a meeting room with glass walls and six chairs in the background.

Leading projects with clarity, control, and accountability from inception to completion.

Project Management

We provide senior project leadership from inception through to delivery - with no handoff to juniors once the work begins.

Having run design and build businesses from the inside, we understand the commercial pressures contractors face and where client interests are most at risk. We use that knowledge to set the right governance structures early, challenge assumptions before they become problems, and maintain momentum without losing control.

Our role is not to administer a project. It is to protect what matters: your programme, your budget, and the integrity of what you set out to build.

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People sitting around a table in a modern office conference room with large windows, curtains, and ceiling industrial pipes.
A wall of wooden panels with built-in lighting strips creating a modern and minimalist design.
Beige curtains hanging closed.
A woman working on a laptop at a small round table in a room with large windows and modern decor, surrounded by wooden walls and a view of a garden outside.

Cost
Consultancy

Providing commercial clarity, cost control, and confidence across every stage.

Our founder spent his early career as a claims consultant on multi-billion pound infrastructure projects. That forensic commercial training is embedded in how we approach every budget - not just what things should cost, but what they will cost, why, and what to do if they don't.

From early feasibility through to final account, we bring commercial clarity to projects where ambition and accountability must coexist. We test assumptions, interrogate market conditions, and maintain transparency through procurement and delivery - ensuring financial confidence becomes an enabler of progress, not a constraint on it.

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Modern open-plan office space with large glass windows, wooden bookshelves, and people working at desks. There is a cozy seating area with cushions in the foreground.
Close-up of a staircase corner with wooden steps, beige wall, and wooden paneling.

Contract Administration

Managing contractual risk with precision, independence, and an eye on what matters most.

Person working on a laptop outdoors near tall grasses and pink flowers.

The contract is where intent meets reality. How it is administered determines whether your project lands where you planned - or where the contractor prefers.

We act as Contract Administrator with rigour and genuine independence: certifying payments fairly, managing variations with discipline, and maintaining the contractual record that protects your position if disputes arise.

Having worked on some of the largest and most complex claims in UK construction history, we approach contract administration with a level of commercial literacy that goes well beyond process. We know what the small print means in practice - and we make sure it works in your favour.

Wooden lockers with vertical dividers, some with open spaces at the top, and overhead lighting illuminating the lockers.
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Two small glass vases on a wooden shelf against a wooden background.
Modern hanging ceiling lamp in a room with large windows and a glass wall, white curtains, and daylight outside.
A curly-haired dog with a red and black checkered bandana lying on a beige sofa.

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[ why goo collective? ]

Why Us?

01

The large agencies bring resource. We bring the people who ran them.

02

The small firms bring focus. We bring four continents of experience added to it.

03

Everyone claims independence. We however have never been owned by a contractor, agent or developer.

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10 Bressenden place, victoria, london
Tuesday, 10:15 am

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Projects don't fail on site. They fail in the decisions made before anyone picks up a tool. We start where it matters most.

[ experience ]

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Built on 30 Years of Experience

Black logo with a dolphin and the text 'Brewin Dolphin' and '1762' in white
Black logo with a dolphin and the text 'Brewin Dolphin' and '1762' in white
Black background with white text saying "Spencer Ogen" in bold letters.
Black background with white text saying "Spencer Ogen" in bold letters.
The word 'Proby' written in white stylized lowercase letters on a black background.
The word 'Proby' written in white stylized lowercase letters on a black background.
A black background features a white, stylized fan logo at the top with the words "Mandarin Oriental" below it, and "The Hotel Group" underneath in smaller font, separated by thin white lines.
Logo of Girls' Day School Trust with the initials GDS and full name underneath.
Black background with white text and logo for Gatehouse Bank.
Black background with the word "Navigation" in large black text, and the word "Navg8" in large white text below it.
Black background with a white logo of a diamond shape and the text "Boves Turner" beside it
Black background with the word 'ALPHA' in white, stylized text.
White text logo with the words 'start your story' in lowercase, stylized font, on a black background. 
[ Ethos ]

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Googie was an American architectural movement - angular, optimistic, unapologetically forward-facing. It stood for something at a time when the industry was playing it safe. We named the collective after it deliberately. This market is full of firms that look and sound the same. goo collective was built to be different: senior, independent, commercially sharp - and not remotely interested in sounding like everyone else.

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[ endorsements ]

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Oh that’s nice…

“Their ability to construct high-performing teams and navigate through unconventional models showcases their versatility and deep understanding of the intricacies of projects” 

William O’Brien, Director, Accordant Solutions
London

“An exceptional industry leader with a profound understanding of delivering the complex”

Peter Rendall, CFO, Turnitin
​New YOrk

“Lawrence and the team have gone above and beyond our expectations - Outstanding” 

bill scott, ceo, droga5
london
Outdoor rooftop lounge with gray sectional sofas, small tables with candles, and potted plants, with people chatting and a modern building with large windows and louvered panels nearby. Overcast sky in the background.
Outdoor rooftop lounge with gray sectional sofas, small tables with candles, and potted plants, with people chatting and a modern building with large windows and louvered panels nearby. Overcast sky in the background. 
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